Friday, April 25, 2014



IWS Documented News Service


Institute for Workplace Studies----------------- Professor Samuel B. Bacharach

School of Industrial & Labor Relations-------- Director, Institute for Workplace Studies

Cornell University

16 East 34th Street, 4th floor---------------------- Stuart Basefsky

New York, NY 10016 -------------------------------Director, IWS News Bureau



U.S. Commercial Service



[full-text, 14 pages]




Over the past several years, the U.S. has clearly underperformed in the Russian market as

schools attempt to recruit students to study in the U.S., but we believe there is significant

opportunity for growth. Demand for international secondary, university, and English-language

educational services is growing in Russia due to a variety of factors, including general

economic growth, the rise of a more affluent middle and upper class, interest in establishing

educational and professional ties in the U.S. economy, and a general increase in travel

between Russia and the U.S. U.S. educational institutions are in a good position to take

advantage of this market due to the excellent reputation of U.S. education in Russia, and an

established infrastructure for promoting U.S. education. These trends have advantages for

secondary schools, colleges and universities, and English-language schools.


The market does pose challenges for U.S. educational institutions, including the high relative

cost of a U.S. education compared to European and Australian competitors. A major

advantage for UK schools, a leading provider of international education services to Russians,

is its relative geographic proximity to Russia. Some parents are reluctant to send their

children to study in the U.S., which may be considered very far. A growing number of direct

flights between Russian and U.S. cities are helping to alleviate this problem, but it will always

be a challenge that needs to be overcome. An additional challenge, but one that has been

reduced in significance lately due to educational efforts by the Commercial Service and

Consular Section, is the perception among some Russians, especially those living outside

Moscow, that the U.S. visa application process is complicated with a very low approval rate.






This information is provided to subscribers, friends, faculty, students and alumni of the School of Industrial & Labor Relations (ILR). It is a service of the Institute for Workplace Studies (IWS) in New York City. Stuart Basefsky is responsible for the selection of the contents which is intended to keep researchers, companies, workers, and governments aware of the latest information related to ILR disciplines as it becomes available for the purposes of research, understanding and debate. The content does not reflect the opinions or positions of Cornell University, the School of Industrial & Labor Relations, or that of Mr. Basefsky and should not be construed as such. The service is unique in that it provides the original source documentation, via links, behind the news and research of the day. Use of the information provided is unrestricted. However, it is requested that users acknowledge that the information was found via the IWS Documented News Service.



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