Monday, September 15, 2014Tweet
[IWS] IMPLEMENTING AN EFFECTIVE BENEFITS COMMUNICATION CAMPAIGN: SIX KEY STEPS TO SUCCESS [July/August 2014]
IWS Documented News Service
Institute for Workplace Studies-----------------Professor Samuel B. Bacharach
School of Industrial & Labor Relations-------- Director, Institute for Workplace Studies
16 East 34th Street, 4th floor--------------------Stuart Basefsky
New York, NY 10016 -------------------------------Director, IWS News Bureau
This service is supported, in part, by donations. Please consider making a donation by following the instructions at http://www.ilr.cornell.edu/iws/news-bureau/support.html
Bryan, Pendleton, Swats & McAllister, llc & Wells Fargo
Six Key Steps to Success:
Implementing an Effective Benefits Communication Campaign
by Katherine Tange-duPré, CEBS and Whitney Coppinger
[full-text, 12 pages]
Over the past years, BPS&M and Wells Fargo have conducted several retirement plan sponsor surveys, most recently in 2013. Every year, plan sponsors have listed participants’ appreciation for and use of the plan as a top concern.
Understandably, having employees appreciate and use the benefits provided is important; but how can plan sponsors express this to participants? Plan sponsors can increase appreciation for the plan and enrollment in the plan with an effective benefits communication campaign.
This information is provided to subscribers, friends, faculty, students and alumni of the School of Industrial & Labor Relations (ILR). It is a service of the Institute for Workplace Studies (IWS) in New York City. Stuart Basefsky is responsible for the selection of the contents which is intended to keep researchers, companies, workers, and governments aware of the latest information related to ILR disciplines as it becomes available for the purposes of research, understanding and debate. The content does not reflect the opinions or positions of Cornell University, the School of Industrial & Labor Relations, or that of Mr. Basefsky and should not be construed as such. The service is unique in that it provides the original source documentation, via links, behind the news and research of the day. Use of the information provided is unrestricted. However, it is requested that users acknowledge that the information was found via the IWS Documented News Service.
Links to this post: