Monday, September 15, 2014
Tweet[IWS] IMPLEMENTING AN EFFECTIVE BENEFITS COMMUNICATION CAMPAIGN: SIX KEY STEPS TO SUCCESS [July/August 2014]
IWS Documented News Service
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Institute for Workplace Studies-----------------Professor Samuel B. Bacharach
School of Industrial & Labor Relations-------- Director, Institute for Workplace Studies
Cornell University
16 East 34th Street, 4th floor--------------------Stuart Basefsky
New York, NY 10016 -------------------------------Director, IWS News Bureau
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Bryan, Pendleton, Swats & McAllister, llc & Wells Fargo
https://www.wellsfargo.com/com/retirement-employee-benefits/bpsm/news-publications
July/August 2014
Six Key Steps to Success:
Implementing an Effective Benefits Communication Campaign
by Katherine Tange-duPré, CEBS and Whitney Coppinger
[full-text, 12 pages]
[excerpt]
Over the past years, BPS&M and Wells Fargo have conducted several retirement plan sponsor surveys, most recently in 2013. Every year, plan sponsors have listed participants’ appreciation for and use of the plan as a top concern.
Understandably, having employees appreciate and use the benefits provided is important; but how can plan sponsors express this to participants? Plan sponsors can increase appreciation for the plan and enrollment in the plan with an effective benefits communication campaign.
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