Monday, September 15, 2014



IWS Documented News Service


Institute for Workplace Studies-----------------Professor Samuel B. Bacharach

School of Industrial & Labor Relations-------- Director, Institute for Workplace Studies

Cornell University

16 East 34th Street, 4th floor--------------------Stuart Basefsky

New York, NY 10016 -------------------------------Director, IWS News Bureau


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Bryan, Pendleton, Swats & McAllister, llc & Wells Fargo

July/August 2014


Six Key Steps to Success:

Implementing an Effective Benefits Communication Campaign

by Katherine Tange-duPré, CEBS and Whitney Coppinger

[full-text, 12 pages]



Over the past years, BPS&M and Wells Fargo have conducted several retirement plan sponsor surveys, most recently in 2013. Every year, plan sponsors have listed participants’ appreciation for and use of the plan as a top concern.


Understandably, having employees appreciate and use the benefits provided is important; but how can plan sponsors express this to participants? Plan sponsors can increase appreciation for the plan and enrollment in the plan with an effective benefits communication campaign.



This information is provided to subscribers, friends, faculty, students and alumni of the School of Industrial & Labor Relations (ILR). It is a service of the Institute for Workplace Studies (IWS) in New York City. Stuart Basefsky is responsible for the selection of the contents which is intended to keep researchers, companies, workers, and governments aware of the latest information related to ILR disciplines as it becomes available for the purposes of research, understanding and debate. The content does not reflect the opinions or positions of Cornell University, the School of Industrial & Labor Relations, or that of Mr. Basefsky and should not be construed as such. The service is unique in that it provides the original source documentation, via links, behind the news and research of the day. Use of the information provided is unrestricted. However, it is requested that users acknowledge that the information was found via the IWS Documented News Service.










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